Human-led. AI-augmented. Idea-driven.

I'm an independent Art & Creative Director with 20 years of experience shaping brands, campaigns and visual systems for leading agencies and international clients.

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After senior roles at Jung von Matt, Scholz & Friends, BBDO and Springer & Jacoby, I've spent the past 13 years working independently, partnering with agencies, brands and agile specialist teams.

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My strength lies in combining strategic clarity with strong visual instinct. Complexity becomes compelling communication, distinctive brand worlds take shape, and the work feels both intelligent and emotionally resonant.

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Today, I integrate generative AI into contemporary creative workflows. This accelerates exploration, visual development and content creation, all without compromising authorship, taste or craft.

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Selected clients include Vodafone, Siemens, smart, Braun, McDonald's, Edeka, Telekom, Coca-Cola, Henkel and Lufthansa.

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Outside of work, I find inspiration in motherhood, jazz, Japanese culture, architecture, and anything with a strong creative pulse.