Human-led, AI-powered

I am an Art and Creative Director with over 15 years of experience working with leading German and international agencies. After roles at Jung von Matt, Scholz & Friends, BBDO and Springer & Jacoby, I now work independently – conceptually, as a consultant, and through hands-on creative direction for agencies and my own clients.

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My work is driven by strong ideas, clear design, and distinctive visual languages.

I focus on concepts, aesthetics, and communication that moves people – strategically grounded, visually precise, and shaped by a deep understanding of both brands and audiences.

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Today, my creative practice is human-led and AI-augmented. I use generative tools to expand visual exploration, concept development, and creative direction – not as a shortcut, but as a meaningful extension of taste, craft, and authorship.

I’ve worked with brands including Vodafone, Siemens, smart, Braun, McDonald’s, Edeka, Telekom, Coca-Cola, Henkel, Lufthansa and others.

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Outside of work, I find inspiration in my child, jazz, Japanese culture, architecture and in everything that carries a strong creative pulse.